Research Finds AI-Powered Bots Increase Social Media Post Engagement but Do Not Boost Overall User Activity
AI-powered social media bots can increase user engagement on posts, but they fall short of encouraging users to post more overall.
In the rush to adopt artificial intelligence, many employers are now requiring that employees use AI tools. As you’re using AI, be intentional and selective. It’s critical that you know yourself. Research published in Management Science found that AI is most valuable for people who understand their own abilities and limitations. Assess yourself, so you can factor this into your process for incorporating AI into your work.
The Georgia Institute of Technology, Northwestern University and the U.S. Military Academy are recognized for excellence in preparing students to become practitioners of operations research, analytics and data science.
The finalists for the 2026 Franz Edelman Award innovate in supply-chain replenishment, food distribution, cloud fulfillment and carbon-aware high-performance computing.
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AI-powered social media bots can increase user engagement on posts, but they fall short of encouraging users to post more overall.
Renato D.C. Monteiro, Ph.D. of Georgia Tech has been awarded the 2025 John von Neumann Theory Prize—one of the organization’s highest honors.
A new peer-reviewed study found that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use, while advertising for over the counter (OTC) nicotine products does not.
Brian Denton and Les Servi have each been awarded the 2025 George E. Kimball Medal, honoring their decades of distinguished service and transformative contributions to the field of operations research and the management sciences (OR/MS).
Airbnb reviews mentioning a property’s neighborhood safety issues reduce bookings, lower nightly prices and influence whether travelers return to Airbnb at all, though the reviews' transparency can be a mitigating factor.

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